How critical is User Engagement Platform for Social Business?
December 15, 2011 Leave a comment
Alakh Verma, Director, Platform Technology Solutions,Oracle
Believe it or not, Internet has changed our lives irrespective of age, flattened the Earth (Tom Friedman),bringing the large population from India and China in the inclusive global growth and bridged the digital divide by offering as simple a platform to publish the content to a platform for commerce to connect people and devices.
We are witnessing some paradigm shifts and major changes in computing landscape almost at the same time. E Business platforms are rapidly moving towards mobility, cloud and social. Communication and collaboration channels interchangeably used via Web, mobile and social and the consumers world is driving innovation with mushroom growth of unstructured data in the form of text, videos, chat and conversation giving birth to Big data ( Hadoop).
Social Business Transformation
While smart phones and tablets have a wider reach and larger penetrations, social media has already challenged email. Irrespective of age and locations, the world is using social networks and other social media-based services such as Facebook, LinkedIn, Skype, Foursquare, and Yelp to stay connected, communicate, and collaborate. Oracle Fusion CRM (Next Generation suite of applications have already integrated the social platform for user collaboration and communication.
What is the next big thing in Social Business software?
A recent report from Comscore revealed 70 percent of shoppers begin their buying process browsing on the Internet not only for at products and services information but also engage, collaborate and seek feedbacks. They look for ratings, feedback and recommendations before making decisions.
Almost 50 percent of shoppers who begin their search on Internet make a purchase in the physical store, while 40% transact online. Pew Research found that 87% of college grads and 88% of those earning $75,000 or more each year head online to research products or services
“Organizations are seeking ways to boost customer loyalty and improve business performance by maximizing engagement with internal and external constituents. The latest evolution of Oracle WebCenter represents the convergence point for all products under the Oracle Enterprise 2.0 portfolio making it easier for customers to achieve that goal. By bringing our entire portfolio of portal, web experience management, content, and social technologies into a single, integrated platform, Oracle WebCenter provides the power to transform organizations,” said Andy MacMillan, vice president, Product Management, Oracle.
User Engagement Platform
Converges Portal, Content, Web Experience Management and Social Computing Products
User engagement platform that offers simple user interaction interface that provide great web experience in terms of navigation, search, conversation via chat, VOIP, feedback, recommendations emerges as one of the most desired software solution to enable Social business. While, social computing and social media are still evolving in the enterprise space, major vendors like Oracle, IBM have already started evangelizing and building software stack to address the social computing business needs.